It turns out The Chappelle Theory which I talked about here is indeed a fake, but it is actually an act of viral word of mouth marketing. It's advertising The Chappelle Theory Exposed, a short film by Chappelle’s Show star Charlie Murphy and Neal Brennan, Chappelle’s writing partner that will be released Spring 2006. Not a bad ploy at all.
Links:
Chappelle Theory Exposed - Defamer: " The Chappelle Theory Exposed, a short film by Chappelle's Show star Charlie Murphy and Neal Brennan, Chappelle's writing partner"
The Chappelle Theory Exposed : Coming Spring 2006
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