A Shredded Wheat ad from 1921 gives some insight into domestic life in early 20th century Canada:
What would be a woman's reaction to her husband coming home, promising "I've got a surprise that'll help lighten the burden of being a housewife and mother", and pulling out a box of Shredded Wheat? Based on this ad, I would assume pure joy, thanks and relief. Followed be the whizzing of a frying pan cuttinging through the air and several months of eating your Shredded Wheat through a feeding tube.
I plan to give Shredded Wheat as a gift at every housewarming and wedding from now on, just to promote that "Domestic Peace" the ad talks about.
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