The “Don’t Be That Guy” Campaign

Edmonton Police launched the “Don’t Be That Guy” campaign in 2010,targeting potential offenders rather than victims of sexual assault - letting perpetrators know it’s not “okay” to take advantage of someone who had too much to drink. It’s not “taking advantage” - it’s sexual assault. If you don’t have ongoing consent, it’s sexual assault. These posters communicate and educate this point clearly. It’s “a rape prevention campaign targeted at potential rapists rather than potential victims”. 

The campaign was relaunched at the end of 2012 in Edmonton, and has proven so effective that other Canadian cities have adopted it, including Vancouver (which saw a 10% drop in assaults), Ottawa, and Regina. Nothing in Toronto yet, but maybe that can change. These should be on every campus and in every bar.